Be.One MULTICOLOR RICH PERMANENT by PERSONAL TOUCH is an innovative permanent hair colouring system with fruits organic extracts and hydrolyzed proteins of wheat and soy in thermal water. Its formulation of vegetable origin does not contain ammonia, ppd, resorcinol, silicons; it ensures effective color pigment penetration, for an even, brilliant and lasting colour in total respect of both the scalp and the hair fibre. The result will be a state-of-the-art coloration, that guarantees total grey coverage and leaves hair incredibly brilliant, soft, hydrated and protected.